Sunday, October 31, 2010

Mastering the art of sports photography with digital camera

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For sports enthusiasts, there's nothing more exciting than sports people playing their favourite game. The sight of the field, rink or golf course initiates the thrill and anticipation. This, combined with digital photography, can provide some amazing photographic opportunities. However it's not a matter of point the camera at the person diving for the ball or puck and snapping away. It's a lot more complicated than that.

In digital photography sports can be quite challenging. The sports people do not present an easy task of being photographed because of the amount of high movement. However, you can indeed achieve great sports digital photography. Most excellent sports digital photography requires good planning and execution.

Here are some exclusive tips for gaining fantastic sports shots in your digital photography.

First things first; know your digital camera. I recommend taking note and practicing first all the settings that sports photography needed. You may find yourself going for the faster shutter speed, increased ISO and burst mode. Let's take a look at all these things on your digital camera and see how they can be applied to give you sensational sports photos.

High shutter speeds:

As with all moving objects, in order to capture the "frozen in time" look in digital photography a fast shutter speed is required. The faster the movement the fast the shutter speed will need to be. In digital photography the general consensus is that the shutter speed needs to be faster than that of the subject. For example if you have a sliding puck across ice and there is a someone about to take a dive for it then its necessary to quickly mentally assess how fast that person might be traveling at. If they are traveling at approximately 50 kilometers (approx 32 miles) per hour then you may find a very fast shutter speed is needed for this digital photo.

A very fast shutter speed in digital photography may be anything from 500th of a second or higher. For high speed movement you may want to consider an even faster shutter speed of 1000th of a second or something in that range.

Keep in mind that in digital photography a fast shutter speed works to reduce some of the light which is why a higher ISO is often necessary. (I'll talk about that in a minute.) Usually a if a ball, such as a baseball going at around 145 kilometers an hour (90.09 miles per hour) a shutter speed of around 1/4000 will get you that "suspended ball in mid air" type of photo. For physical movement, such as someone leaping to catch a football, a shutter speed of 1/500 or over is a good place to start.

Now this is all very well if your scene if well lit. But what if you are taking your digital photography shots indoors at night and the light is not quite enough to provide enough light? In most instances, an indoor stadium at night time will be well lit, but that doesn't always ensure good digital photos. In sports photography we need to understand that we can only control the artistic value and input of our digital photo and the control of the camera. We can't control the lighting on the scene being such a public event. In digital photography sports photos we must realize that it's going to be a challenge to begin with. So here are something's you can in your digital sports photography to increase the amount of light.

If you have a light tool on your digital camera such as a histogram you can get a good idea of what the light levels are like on your sensor. With this handy tool you can adjust the ISO at the time of your pictures taking.

Increase your ISO: A high ISO in digital photography simply means the sensitivity to light that your digital camera has. In a nutshell the more ISO you have increased the image to, the less light the sensor needs. In sports photography an ISO of 400 or higher can work really well. The downside to this is that it does increase noise. To combat this you can use noise reduction software in the post editing process such as Noise Ninja or increase the LAB mode in the post editing process. Don't be afraid to try a few shots at 400, 800 and even as high as 1600.

Burst mode:

In most sports digital photography this will be one of the settings you will turn to. Burst mode is also known as 'continuous shooting'. This 'continuous' shooting mode allows you to get a sequence of shoots in succession. You can increase your chances of getting that ideal "split second perfect shot" that you might not be able to get by pre-emption or in normal shooting. This also works so beautifully if your digital camera has a painfully long lag time. I've used this so many times to get around the high lag my Sony Cyber shot has got. Some cameras have 3 frames per second and some go up to 12 frames per second. You simply select this mode and hold your finger on the shutter button and it will fire off as many shots in 1 second as it can.

Okay so I've been talking about your digital camera and the setting's used for ideal sports digital photography, so what about any external equipment? If you have been thinking about this you're spot on. You can take as much time with your settings but there's not much point if you can't get close to the action. There's no point having a picture with perfect lighting and perfect action if the players are like dots on a sheet of paper. You need a good telephoto lens if you can't get close up. A telephoto lens brings you closer because of its long distance capability. It will get you closer to the action but will need a faster shutter speed.

Many fantastic sports digital photos are taken with an emphasis on a very fast shutter speed, an f stop of around the 2.8 mark to blur the background and focus in on the subject. You may find that if your sportsperson is visually separated from the background and you take the digital photograph with a telephoto lens you'll have a more shallow depth of field which can give you a more powerful feeling in your digital photo. You can get away with a good optical zoom lens, but you'll get far better digital sports shots with a proper telephoto.

So what about the artistic side of sports photography with your digital camera? Plenty!

Pre-emption and Emotion is the key to good art.

When taking sports photography you probably won't find a more public display of human emotion. The emotions of a sports person range from intense anticipation to extreme disappointment or extreme exhilaration. Pre-empting when these emotions take place is they key to getting artistic and impressive sports photos. This comes with practicing your digital photography.

SO much pressure is placed on our athletes, expecting them to perform so we can enjoy the show and the investors can enjoy their returns. This is another reason why I say to get a telephoto lens so you can capture the emotions on their faces and their body language. It makes for superb photography. For ideas on ice hockey, have a look at some ice hockey images that are great study tools.

Don't just look at these digital photos, you must study them. Take on the attitude that studying sports photography will improve your digital sports photos ten fold. You will have a style to emulate and copy to start with then eventually, when you become confident, you'll start to adopt your own style.

Happy shooting,

Amy Renfrey

To study digital sports photography check these sites out: http://www.espn.com and http://sportsillustrated.cnn.com







Saturday, October 30, 2010

Photography - A memory preserver

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Photography is used by amateurs to preserve memories of favorite times, to capture special moments, to tell stories, to send messages, and as a source of entertainment. Many mobile phones now contain cameras to facilitate such use. Photography is all about light, and as photographers, we're constantly thinking about the light as we photograph a scene. Light dominates our thoughts during the photographic process, and light continues to be a defining element when converting your RAW captures to "real" digitalimages. Photography is an art and those of us who choose to practice the great art of street photographyought not be targeted by bullies like Blint. Many of the great artists, artists being shown in the SF MOMA itself were practitioners of street photography.

Photography is a language; it has syntax and structure like English. As with a language, there are many ways to understand how to use the language. Photography is also increasingly asserting itself on the auctionblock as an important investment. And its prices in the galleries and at the major fairs reflect its serious status.Photography is one of the most basic, quintessential prototypes for how a "small business" works. It's the single-celled creature of the business world, making it the easiest to analyze, experimentwith, test, and retest.

Photography is a type of art. With the skillful use of the artist's hands, photography can bring out the subject's "personality" and create almost magical moments which might not ordinarily be achieved through other means of self-expression. Photography is a creative endeavor, if you removethe pressure to capture every angle and view of a location, you free yourself up to be more creative and your results will be much better. Photography is not art any more than oil paint is art. Some photographers used it to create art.

Photography is the confluence of chance, observation and memory. Photography and Art tap into the very life force that drives us. Photography is an emotional and intuitive process for me. Scenes, objects, and the subtleties of light and colour are like emotional bookmarks. Photography is an art that is capable of ?

Photography is so much a part of our culture now that we hardly even notice all the places that it exists. When you watch television, look at a magazine or even view a billboard on the highway, this is all because of photography. Photography is no different than cave painting, we all want to tell our story, some want to record that story for others who missed out. Did you see the anguish in her face, did you notice the mother's reaction?". Photography is the dream, the interval, which we take to be the real. And yet secret tears flow behind these portraits.

Photography is an entire hobby in itself, and a thorough exploration of it is beyond the scope of this article. If you are interested in Professional RC aerial photography, or just want to know more, get a book from the library on photography and read it. Photography is a life-long hobby for many people. But for many thousands more it is a vocation. People who gain ability in photography can put their knowledge to work by making their living in it. Photography is also just plain fun, and it's a wonderful foundation for community-based projects. If you introduce photography properly, it helps you look much more carefully at the world around you.

Photography is finally escaping any dependence on what is in front of a lens, but it comes at the price of its special claim on a viewer's attention as "evidence" rooted in reality. As gallery material, photographs are now essentially no different from paintings concocted entirely from an artist's imagination, except that they lack painting's manual touch and surface variation. Photography is HOT in the international art market. People in the know buy photos by hot artists from hot dealers, the way some savvy businessmen buy blue-chip stocks. Photography is probably the most accessible form of art in the world. Granted, a box of crayons is cheaper than a disposable camera, but in theory you do not need any technical skills to use the camera.

Photography is an art form that should not be squelched. Transportation is a huge part of our lives, and documenting this whether it be subway photos, or pictures of trains and airplanes, has a long history and tradition in this country Photography is also a large part of our modern news media and journalism. Photography is an expansive art form that includes more than just portraiture, landscape or glamor photography. Both professional and amateur photographers may favor specific types of photography over others.

Cameras also provide histograms to help you determine if a photo has been properly exposed. Histograms will be a subject for a future article. Cameras may be hand held or mounted, and photographs may be taken by a photographer, triggered remotely or triggered automatically. Platforms for aerial photography include fixed-wing aircraft, helicopters, balloons, blimps and dirigibles, rockets, kites, poles and parachutes. Cameras are changing and improving. Methods of developing are changing and improving as well.

Cameras in the nineteenth century were large, took photographic plates and required a long time for exposure. Subjects in portraits would have to sit for minutes, and some photographers would use restraints or posture holding devices to reduce movement. Cameras do not focus infrared light the same way they do visible light, which is one reason infrared photographs tend to be a little blurry. Cameras with a pentaprism (as opposed to pentamirror) ensure that little light is lost before it hits your eye, however these often increase the cost of the camera significantly. Larger format sensors also produce a brighter viewfinder image (such as full frame 35 mm, compared to 1.5-1.6X or smaller crop factors).

Stock photos are professional photographs of all different subjects that are sold individually or as a set, usually on a CD or on the Internet. Clip art is line art such as drawings and illustrations rather than photographs. Stock photography websites contain thousands of existing photographs that can be licensed for specific uses. Legally, you cannot use a photo you find on the web without the photographer's permission.

Practice your photography skills and improve your class projects. Practice this at home in a dimly lit room and without a flash change the shutter speed settings on your camera. The manual you got with the camera should explain this more in detail.

Subject movement is also an important factor to consider. Macro photography magnifies the subject, leaving more room for blur. Subjects in all lower case tend to escape notice in a busy group like RPD, and those in ALL CAPS tend to get actively ignored?probably because many experienced Internet users take all caps as SHOUTING.







Friday, October 29, 2010

Knowing the top photography schools in the United States


The photography industry is one of the most lucrative industries. Many people have decided to enroll in a photography school to set once you graduated. Enrolling in a top photography-school, increases the possibility you will be paid with a higher content. There are several top photography schools in the United States including American InterContinental University, Boston University, Harrington College of design, Brooks Institute of photography, New York Institute of photography.

American InterContinental University has one of the best photography schools in the United States. There are multiple sites in different countries. It offers both traditional and online courses.The lecturers are students on different successful photographers who a day work become halten.Die photographers photography educate topics such as fashion, advertising and etc.;

Boston University offers photography courses at the Center for Digital Imaging Arts.Die be certificate programs teach students basic knowledge about recording photograph. Students learn the business management skills.

Harrington College of design offers an associate degree of applied sciences in digital photography. students in this course are prepared for the future workplace.Students learn photojournalism and photography business to führen.Unter of line of speakers are able to develop unique artistic styles in photography.

Brooks Institute of photography provides four types of Bachelor's degree programs.Some of Brooks Institute of photography offered undergraduate programs include Visual communication and professional photography.

New York Institute of photography is a famous photography school in New York City. It was founded for many decades.It has a large campus and rank as one of the world's largest photography-school. over twenty thousand students from different countries in the world are enrolled in this famous institution.

The International Academy of design and technology provides photography degree accredited.Photography-degree course students will learn how use the industry standard cameras.Students will learn to operate the software and the lighting.In addition, the students learn several career skills including wedding photography and portrait.

The Ohio Institute of photography and technology offer courses to develop students with those required skills for your career in photography.It offers different types of courses, professional and commercial courses.

Mentioned besides the schools there are other top universities, photography-Programme.Viele top universities offer online Kurse.Menschen can work in the online course anzumelden.Durch enrolling in the online course, must receive classes in College to visit brochures from the colleges that tuition fees to vergleichen.Der online course can be cheaper because you do not have for gasoline and dormitory fee to zahlen.Bei of enrollment in a degree, will be requested, the official script for the high school to versorgen.Die top photography schools are very selective in the Studenten.Studenten that are registered in the program, must show good performance in school.







Thursday, October 28, 2010

Attend home digital photography classes


All at interested in study home digital photography classes there are plenty of options available on the Internet. Online by professional photography-schools, online free photography lessons there more study really at home digital photography classes now available than ever before. Because the digital photos are online so widely distributed over the Internet, it makes sense that are so many resources available.

This article guides you through the three most commonly used options for study at home digital photography-classes.

Online digital photography schools

For the serious student of digital photography there are accredited universities, now the entire photography degree programs online anbieten.Die Academy of Art University, founded and headquartered in San Francisco, CA, a school is fully online, a photography-degree program offers.

The large curriculum focuses strongly on digital photography techniques and includes such classes as:

-Digital photography

-Photo shop for photographers
-Digital production for photographers
-Advanced digital printing

In addition to the accredited schools who have a diploma program, there are independent companies, the certificates and statements in digital photography to bieten.Es is important, some research to see if the company you are considering which instruction, is an accredited institution offering a valid diploma or a private company education and certificate of completion can offer.

Online digital photography classes

If you are not looking to a degree in digital photography to earn, but still want, take a course professors, local community colleges and vocational technical schools taught college level classes provide digital photography usually study at home online or through other distance learning arrangements.Most universities in four year offer also adult education, noncredit courses available, via the Internet or through correspondence.

Free online digital photography lessons, tips and article

There is also a significant number of free study at home digital photography another great thing about these classes and lessons on the Internet to the Verfügung.Eine free offers, you can choose from many different classes and courses take or read on your own time.

A particularly fantastic free online resource is the website http://www.shortcourses.com are .Einige of lessons:

-Verwenden digital camera
-Digital photography

Ads and sharing your digital photos

About.com has many articles available on your website; you can search either for "digital photography" with their site search tool, or visit http:// photography.about.com for General and specific digital photography lessons, tips and Artikel.Eine Google search for "digital photography lessons" provides to read many different results and learn from.

Conclusion

Thanks to reach far and study the convenience of the Internet at home digital photography classes and lessons are easily available to you on your own time to pursue. in addition to the above resources find that it out there that also leads many wonderful communities are you in your quest to learn and master the art of digital photography.







What kind of photography do you want?

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Persons capture images for a lot of motives, assorting from over-romantic incentives to extremely convenient anxieties. Capturing images may possibly be an artistic structure, a family unit pastime otherwise a past obligation. Likewise, staring at images keeps us in contact with the past times, continues us educated of happenings moreover permits us to value creativity.

Photography is an impressive ability outline that comprises more than simply portrayal, scenery or glamour taking pictures. Mutually specialized and unprofessional photographers might support precise varieties of photography more than others. Although an expert photographer may possibly toil in photojournalism, an unskilled might be mainly fascinated in large-photography.

Capturing images can be as effortless as positioning the photographic camera, clicking and desiring impressive turns out. A lot of inhabitants capture images in this way Nonetheless, this technique might be incompatible: at times it works and occasionally it doesn't.

So, which kind of photography do you want? Here is a comprehensive list of the kinds of photography:

Representation Photography-Documental photographs inform tales with pictures. The major dissimilarity among photojournalism and representation photography is that representation photography is destined to provide as a past representation of a political or sociable period whereas photojournalism represents a specific prospect or occurrence.

Photojournalism-Even though unskilled might terminated into this branch of knowledge lacking of proper preparation, photojournalism is frequently restricted to proficient. One cause photojournalism is frequently accomplished by experts is that sober photojournalists have to be sure that their shots uphold the reliability of the unique view.

Photojournalism entails the photographer to capture simply the essentials: no modification or exaggeration of the image is allowed. Photojournalism images are frequently influential pictures that prosecute the observer with the information subject matter. Cognizing how to obtain specified shots to interpret the unique sensation is frequently discovered simply throughout the years of performance and understanding.

Macro Photography-Macro-photography distinguished the subject field of photography in which images are captured at close up scope. When limited to lens men with improved and luxurious apparatus, macro-photography is currently uncomplicated for unskilled to put into practice through digital cameras by means of macro environment. Macro-photography subject matters might comprise arthropods, plants life, as well as the surface of a woven jersey otherwise some content where close-up taking photos exposes appealing informations.

Action Photography-Though experts who capture moving shots might concentrate in a diversity of various subject matters, games photography is one of the quickest and most arousing styles of taking photos. Just like several action shot, an excellent games lens man has to be acquainted with his or her subject matter fine adequate to expect when to capture images. Very similar regulation goes for photographers captivating moving shots of fauna organisms in natural world or of an airplane departure.

Micro Photography-Microphotography makes use of dedicated cameras and magnifiers to captivate pictures of enormously tiny objects. The majority of utilization of microphotography is better suitable for the systematic human kind. For instance, microphotography is exercised in subject areas as varied as natural philosophy, environmental science and medical science.

Marketing Photography-It's because photography performs a very important role in marketing, a lot of expert photographers dedicate their professions to marketing photography. The require for sole and noticeable marketing reproduction means the photographer might toil with numerous forms of taking pictures, as well as macro-photography and beauty photography.

Beauty Photography-Beauty photography, sometimes misidentified with pornography, might be horny and titillating except it is not pornographic. Alternatively of centering on nakedness or violent postures, glamour photography seeks out to seize its subject matter in reminiscent postures that give emphasis to curvatures and shades. As the name entails, the objective of beauty photography is to interpret the role model in a sensational brightness. Therefore, lots of glamour shots bear teasing, unexplained and good-humored natures.

Aerial Photography-An airborne photographer concentrates in capturing images from the air. Photographs might be utilized for reviewing or constructing, to seize birds or climate on movie or for armed forces intentions. Aerial lens men have make use of airplanes, particularly lights, parachutes, hot-air balloons and remote controlled airliner to capture images from the atmosphere.

Imaginative Photography-Imaginative photography can hold a broad selection of subject matters. Whereas a natural world photographer might make use of undersea taking photographs to generate an art show based on marine life, a representation photographer's amusement might attribute black and white imaginative portrayal. Overall cases, the shoots should have artistic significance to be regard as artistic creation.

Marriage Photography-Marriage photography is a combination of various styles of taking photographs. Even though the nuptials photograph album is a documentary of the marriage day, marriage photographs can be improved and modified to generate a mixture of special effects. For instance, a lens man might take care of several of the photographs with reddish brown harmonizing to provide them an extra traditional, enduring look.

Underwater Photography-Subsurface photography is frequently in employment by scuba divers. On the other hand, the price of scuba diving, attached with frequently luxurious and awkward undersea picture making apparatus, creates this one of the fewer frequent styles of taking pictures. Likewise, if an unskilled has the apparatus and the scuba knowledge, captivating shots below the surface can be difficult, as scuba safety glasses are overstated and deform the photographer's visualization.

Travel Photography-Travel photography might extent numerous types of photography, as well as advertising, documentary or dialect photography that portrays a mainly local or chronological taste. A travel lens man can capture the sense of a site with mutually sceneries and portrayal.







Wednesday, October 27, 2010

Learn digital photography top photography schools


If you enjoyed to pursue a career in photography schools in America, several ways to obtain top photography schools in the United States. Basic training in digital photography all are the same by using modern digital cameras or traditional analog cameras either.

Digital photography is all about having eye for convincing images or desire, make old memories in print to halten.Auch if you worry never lacks certain skills in photography, we have more than enough top photography schools in America where you can take lessons from the best that can offer world photography.

Many people are in a photography school in America enrolling to set once you graduated. Some of these schools are found in cosmopolitan areas around the world as with best hands to London, Paris through photography course.

She would extensively exposed to Flash be used software photography as different lenses, Studio equipment and photography.Learn handling camera are both technical and creative aspects davon.Sie also learn how to camera lens filters such as polarizer, UV, GND, ND, such as: use a camera tripod, such as camera lens flare for proper functioning, imaging and image reduced types such as JPEG and TIFF, focus, digital image interpolation and Posterization, image noise, white balance etc.

In addition to the above, to deep knowledge camera lenses such as aperture and focal length, camera exposure such as shutter speed and the ISO.Sie would know how to capture and stunning images both colour and black and white alike to develop.

Top photography schools tend to give historical background of photography that allow you to have the industry in the years hat.Durch experienced a feeling of appreciation in the changes the time that you top schools graduate would you become an expert in using different types of cameras and various photography equipment that are available for you.

Since the profession will very lucrative and sell quickly into a world which is entertainment, you move from grass to get grace with the knowledge of digital photography and an international world class photographer.

The following are top photography schools your passion and desire in the United States of America, where you will discover for digital photography and moving from hobby to world class photographer.

? Boston University offers courses in digital imaging arts and other business management.

? The New York Institute of photography, New York City: is one of the schools of the world famous photography with students from around the world.

? The American InterContinental University: it offers courses in traditional analog and digital camera Kurse.Sie thought different topics range from imaging arts, advertising, professional photography etc.

? Brooks Institute of photography

? Harrington College of design: a degree granting college courses in digital photography photojournalism and Photo business offer.

? The International Academy of design and technology is also a degree granting Institut.Sie software and lighting prepare you on digital photography.

? The Ohio Institute of photography and technology offer courses in wedding portraits and professional photography.

Other top exposing your potentials are found in London and Paris with experienced lecturers photography schools, photography profession too mostly able offer online courses, independently from your site to lernen.Ihre can photography brochures and other materials online for preparation, rather than travel from your base, accessible to attend lectures.

This top photography schools select students based on merit and see for a dedicated and committed students enrolling for your programs due to the professionalism involved of course.







Tuesday, October 26, 2010

10 Tips to help you tell how to make a photography company establishing of finding your niche photography

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Sooner or later, most photography enthusiast give some thought to "how to start a photography business." Unfortunately, there are a 'few' challenges that "doom" us to failure. One of the biggest challenges that we bring is our failure to make the distinctions between our love of photography (re: our enjoyment and passion for photography) and the business of photography (understanding buying and spending habits of people that are photography customers).

For example, many of us think that because our photography work is "so good," that we shouldn't have that much trouble selling it. We, sometimes, mistakenly, think that great art and photography "sells itself." Big mistake! Great photography does not sell itself. In the business world, nothing sells itself - nothing! Knowing this is critical to start a photography business.

Our failure to make the distinction between our passion for photography and our desire to be in the photo business is also evident in how we try to tell people about what we do. For example, photography customers don't care what type of equipment we use. They don't care how many mega-pixels we have, nor how much our equipment cost us, nor what brand of camera we use. Photography customers (current and potential) want to know that we can, and will, produce the highest quality photography work for them.

Think about it, the mechanics that repair our cars don't tell us what tools that they use. The chefs in the restaurants that we patronize don't tell us what type of pots, pans or stoves that they use. In those businesses, it is already established what customers want and how best to give it to them. In other words, other businesses do a better job of understanding their 'niche.' In order to start a photography business that is consistently successful and growing, we must be clear on what niche we are offering and how to sell the benefits of our niche to the customers.

Another mistake that we budding photography business owners repeat is failing to "specialize" (know our photography niche) in what we do. As photography enthusiasts, we enjoy shooting any and everything. As photographers, that's just fine. However, when we start a photography business, we, mistakenly, try to be 'all things to all people' - we take every photography job offered us.

One of the obvious problems with this approach is our failure to recognize how it drastically cheapens the value of what we do as skilled photographers, in the eyes of the customers. Mistakenly, we want our customers (current and potential) to know that we can photograph anything - after all, we're very versatile photographers! What the customers actually see is that we're not "versatile photographers," we're just someone with a camera that's available to take pictures when they call us. Serious photography customers (re: those that can afford to spend regularly) want to do business with specialists - photographers that know their photography niche.

Successful wedding photographers are clear on this, as an example of my point. Their 'primary' customer (usually the bride) has dreamed about her wedding day for most of her life. She isn't looking for a vesatile photographer. She wants a "wedding photographer" that can make her 'look' as good, happy and beautiful as she has been in all of her lifelong dreams of 'her day' - her wedding day. There's a special skill to this type of photography service. In fact, this niche has more to do with well developed 'people skills,' in my opinion. Successful wedding photographers that are clear on these nuances are more successful in business.

Do your research.



Inventory Your Photo Collection - Take a look at your photo collections. Determine what it is that you 1.) shoot the most; 2.) shoot consistently well; and 3.) enjoy shooting. Identify your and categorize the photos into various niches, i.e. portraits, sports, glamor, pets, children, landscape, etc.



Research The Photography Markets - Do internet searches using the words "photography niche." Also, use the type of niche that you think your photos fit. For example, "event photography niche," "wedding photography niche," etc. Also, a good source to help identify some of the photo markets is "The Photographer's Market." This is a book that is published annually and claims to provide photo buying contacts and information. Online searches are the most useful, in my opinion. Books by author and photographer, Dan Heller are good places to get a better understanding of the vast world of photography, without all the 'artsy-hype,' in my opinion. He also has a very informative website - DanHeller.com



Identify 'Real' Markets - Find out what type of photography (of your specialties) your customers currently are purchasing. What type of photography is selling? At some point, you'll have to 'balance' the realities of the different niches. There can be some factors that aren't consistent across all photography niches. For example, some niches require longer "workflow" (workflow is the post production process of taking photos) periods and tasks than others. Higher quality portraits normally require photo editing - which is time-consuming. Event photography requires the processing, packaging and delivering (presenting) of photos. True story: I went through my large photo collections and found that I had a very large number of outstandingly beautiful flowers. I can't begin to tell you my disappointment when I found out that there is 'virtually' no market of photos of flowers - it seems that everybody has them already, everybody! Lesson learned - identify 'real' markets.


Ten Tips To Assist You To Identify Your Niche


Identify specialties that fit your style:


Determine if you have the necessary equipment for the niche


Do you have identifiable and specific skills in this niche area - can you articulate them?


Who is your target audience


What type of photography do they purchase the most


Where are they taking their photography business currently - your competition


What will be different about your services


Does where you live support your preferable niche


Is your niche 'stock photography' or 'assignment photography' - do you know the difference


What is the future potential and tendencies of your niche


Fortunately, the internet makes this information just a few clicks away. The information isn't difficult to find and learn. Knowing your niche increases your confidence tremendously. Truly know your niche - and your photography business will follow!







Monday, October 25, 2010

Commissioning wedding photography

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What is Wedding Photography?

To many wedding clients, this might seem a strange question to pose, because after all, wedding photography must be, by definition, photography taken on your wedding day. Well yes it is, of course. But such a simple perspective glosses over how much wedding photography has changed in the last fifteen years; and indeed, even today why it means one thing to one wedding couple and a completely different thing to another.

Years ago, a wedding photographer was a technician who owned a mystical black box that very few other people would have been able to operate. Wedding couples were employing this person to produce a few nicely exposed, technically correct, record shots of the big day. And the photographer might have even attended up to six weddings in one day.

In 2009, virtually all wedding guests own a camera capable of producing well-exposed images at very little cost. So the digital revolution has meant the role of the professional wedding photographer has needed to change considerably. More importantly, technological advancements have given photographers the flexibility and empowerment to offer something radically different. This has attracted different type of people into the profession and resulted in the general standard of wedding photography improving significantly compared to previous generations. At their very best, wedding photographers offer stunning images that tell a narrative in a very artistic, flattering and evocative manner.

But at the same time, the economics of setting up as a wedding photographer via the internet now means that the range in quality and diversity of photography has also widened immeasurably. It is no longer right to say all wedding photography is same, and no longer right to assume all couples desire the same photography.

A Guide to Photographic Styles

A benefit of the internet is the ease in which you can examine the work of a large number of photographers. Surf through just a few photographers' websites, and not only will you come to terms with the range in calibre, but also the proliferation of photographic styles. Many of the terms used to describe these styles can also be confusing because they are used interchangeably and sometimes inconsistently.

Reportage photography  is also referred to as photojournalism or documentary photography; and is often used to describe an unobtrusive approach in which the photographer does not direct the wedding couple or guests at all. Instead the photography captures the flow of the day  - in a creative way as possible - as it would naturally happen.

Traditional wedding photography is probably the most confusing description, but many people use it to depict old fashioned line-ups of wedding guests and family. But it is also used to describe any photographic posing of the couple.

Contemporary wedding photography (sometimes confusingly used interchangeably with reportage photography because it is modern!) can refer, for example, to poses with modern, urban or colourful backgrounds. Or perhaps because the image has a strong camera tilt, an avant-garde feel, or simply just that it contains a new innovative fashion pose.

My advice is not to get hung up labels. First, the labels can be sometimes more confusing than helpful. Second, styles of photography often do not fit neatly into one category or another anyway. Third, it gives the impression that wedding photographers offer, or should offer just one style throughout the wedding (indeed I get bored listening to photographers' arguments about which style is superior).

My view is that weddings are rarely suited to just one style. Photographers will typically need to draw on many skill-sets during the day. Photographers cannot for example, start posing couples - or ask them to move to a better light - during the wedding ceremony. Equally, it is very rare for a couple not to expect some photographs within a formal framework which shows them in their best light. And even the most modern of weddings will still have a few traditional family shots.

Many photographers will of course excel in one type of skill over the other and indeed emphasise and market it. I often describe my own style as classical with a fashion edge, although I have to rely on a mix of genres - including reportage - during the day. I emphasise the importance of directed photography, because, within the very tight time scales of a wedding, I think that it is important to spend at least 30 minutes partially directing/posing the couple away from the attention of the guests. The key objective for me here is to give the couple flattering, fine art photographs that they will probably never have taken again.

Choosing Your Photographer

As a couple, the key starting point for choosing your photographer is your aspiration for the photography. Some couples see photography in much more traditional sense: they would like a professional, reliable record of the day; but they do not want to interrupt the flow of the day too greatly.

Other couples love photography in its own right, and having a creative and evocative set of photographs - particularly of themselves - is an important and integral part of the day. They might be aiming at high end photography.

Once you are clear on aspirations, examining photographers' galleries for quality and style is much more important than descriptive labels as we have seen. But galleries merely represent the photographer's best work, so it is important to also ask to see whole weddings to check for consistency and to see how the style translates itself into the different requirements of the day. Wedding couples and guests are not on a photo shoot, but there to celebrate the day and party, so it would be unrealistic to expect a whole set of images from a single wedding to look the same as the photographer's portfolio!

Photography awards are another guide to the quality of a photographer's work, and you would expect him or her to be a qualified member of a professional body such as the British Institute of Professional Photography (BIPP) in the UK.

Equally importantly, as you will spend a fair amount of time on your wedding day with the photographer, you should ensure that you have a good rapport - and that you share the same photography goals. As well as photographic flair, you and your guests are likely to value a high level of experience, organisation and professionalism on the day. Finally you will need to consider the album ranges offered.

Budgeting For Photography

It is, of course, impossible to advise generally on the appropriate level of budget. But what should be given careful consideration is the allocation of your total wedding budget between the competing elements of your day.

Professional wedding photography will shape your memories of the day. You are entrusting a particular photographer to use their skill to represent your day through their eyes. Wedding planners often tell me about couples who regretted not allocating more of their budget on wedding photography. In fact, the wedding planners who I work with often advise clients to budget for a few high-end suppliers and, if necessary, cut back on guest numbers.

The price of wedding photography sometimes surprises prospective wedding clients. But is stands to reason that the scarcer the skill the higher the price that can be commanded by the best photographers. It should also be borne in mind that photographers need to plan the day, shoot the day itself, and then spend at least two further days on processing the images and designing the album. Ultimately you have to make a decision on the importance of high quality wedding photography and consider whether it is a price worth paying.







How to start A photography business - to know if you are really prepared and know other differences

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Here's a question: How do you know when you're ready to start a photography business? Answer: When you 'know' that you 'know' (the doublespeak is for emphasis) the difference between your artistic photography skills and your understanding of business. Knowing the difference makes the difference between success and failure when you start any type of business, for that matter.

Tip #1

Think about it, the art of taking pictures is getting easier and easier - especially with the advancement of technology. Digital technology has made photography so easy that it appears that everybody and their brothers and their sisters are photographers! Such ease makes photography a very popular attraction and very compelling to start a photo biz.

But, what many budding photographers fail to realize and take seriously is that: Business is Business. Whether selling teddy bears, cell phones or photography, the business principles are the same. And they are basic and simple (not easy - simple). Successful photographers aren't necessarily the most skilled. They understand and practice the basic and simple principles of running a photography business. They also don't confuse the quality of their photography with the need to plan, market and operate their photography business.

Don't be confused! You must consistently produce top-notch quality products and photographic services. Constantly improving your skills is critical. So is the learning and consistent practice of business principles. If you don't consistently practice the necessary business principles, budding photographers that do know the difference and practice the principles will get the customers and the business that should be yours. If you fail to practice the principles you will fail at your photography business attempts. Period. You will be another charter member of the 'starving artist' club! There's a reason why they're 'starving!'

Once you do start a picture-taking business, every day that you're in business there's opportunity to grow and prosper, and the chance to stagnate and fail. Your being clear on the difference between photography practices and business practices determine the success of your photography business more than your photographic skills and talents. Be sure to spend as much time developing your photography skills as you do your business (marketing, self-promotion activities, for example) skills and you will find success.

Compliment vs Reality - Tip #2

Most budding photographers have this experience: a good friend, family member or neighbor sees a photograph and 'raves' how good it looks and how 'valuable' it 'should' be! Somewhere in their raving they proclaim, "you should sell that, you'll probably make a lot of money!" Red flag warning! What is given as a compliment of your photograph is instantly translated to your having a "diamond" that you can sell and that will change your 'status' in life. Here's a test: the next time you receive such a 'compliment,' do this: thank them and then ask them how much are they willing to pay you for the photo? I promise you that the same 'expert' that just raved about your valuable artwork will pass on the 'opportunity' to grab up your 'valuable' artistic photo. In the photography business value is determined by other criteria than a compliment or two. Knowing the difference contributes to your success in business.

Develop your knowledge and skill and your confidence as a photographer will dramatically increase. Likewise with business: develop and practice basic business principles and your confidence as a successful professional photographer will dramatically increase. I promise.

Research Builds Confidence - Tip #3

Do your research. Go online and read the available research on the business of photography. Read before you buy. Online research is just a click away. Take your time. Take advantage of free and easily available information online. If you choose to buy something offered, determine what goals you want to accomplish and ask yourself will what you're buying help you to really meet your goals. Avoid the resources that promise and guarantee you that you can make $200 - $300 a day overnight - for obvious reasons. Also, there are no "secrets that the pros don't want you to know!" There is information that you do not know now. But, isn't information that is unknowable or impossible to find out - they're just unknown to you at this time. Do your research. Besides, if they're for sale, how "secret" can they be? Do your research

In the business of photography, it is more profitable to specialize. Specialization (also referred to as your "photography niche") is how your customers will find you. Another development of technology is how customers - those who can afford and are willing to spend money for photography - find the photography that they buy. They look for something specific (in photographer speak that means "photography niche"). Go online and do a search on "photography niche" and take advantage of the information available. Remember, read before you buy; there are no "secrets that the pros don't want you to know;" and great photography does not sell itself. In the world of business, nothing does.

For business purposes, go online and do a search on different business topics that you want more information about. For example, do a search for "photography marketing" or "marketing for photographers" or "amateur photography tips" or "how to sell photos online" or "how to start a photography business" etc. etc. Read before you buy.

Know And Start Where You Are And Be 'Sincere' - Tip #4

Start where you are with the equipment that you have. If you don't have a photography studio don't take on photography jobs that require a studio. Don't be all things to all people - remember, specialize (research "photography niche" - you'll be head and shoulders above the majority of your competition). If you feel that you have to purchase equipment to take on a job - that's a red flag that you're not ready, yet. In successful photography, the profit is in the "photography niche" and your understanding of that simple difference.

Doing your research will prepare you for one of the biggest challenges most photographers have - pricing. The challenge of knowing exactly what to charge stops most of us in our tracks. It shouldn't! Do your research. Search "photography pricing," for example. The information is available and most of it is free. Remember, read before you buy.

In my opinion, there really is no one criteria needed to start a profitable photo business. However, my experience has convinced me that self-confidence is the most significant asset a photographer in business can possess. You develop that self-confidence by knowing what you know and knowing what you don't know - and being crystal clear on the difference. Confidence is gained by knowing the necessary criteria needed and knowing that you possess the knowledge and skills to consistently accomplish tasks in a satisfactory manner.

Research, develop and practice both your photography knowledge and skills as well as your photography business knowledge and skills.

Finally, when vaudevillian, George Burns, was asked what was the secret to his successful career, he responded - "sincerity, be sincere - even if you have to fake it!"







Sunday, October 24, 2010

Wedding photography lenses do every photographer without which cannot

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There are generally four kinds of photography lenses that every wedding photographer should have in his or her gig bag:


Wide-Angle Zoom
Wide-to-Telephoto Zoom
Image-Stabilized Telephoto Zoom
Prime/Portrait Lenses

Wide-Angle Zoom

Wide-angle zoom lenses are one of the most important photography lenses that every wedding photographer should have, typically 17mm to 35mm in length with a fixed aperture of f/2.8. They provide a large depth of field, making it simple to have foreground and background in focus. They are an indispensable wedding photography equipment which allows versatility in confined areas such as a small banquet room or crowded dance floor. While shorter photography lenses allow you to capture more details, wide-angle zoom lenses allow you to capture more reactions and atmosphere to tell a richer story.

To elaborate further, wide-angle zoom photography lenses allow you to shoot a wider perspective of moments happening around the major subject, hence providing a bigger picture of the entire event. For example, wide-angle photos have the capability to tell "stories within a story", allowing you to reveal more of the story behind the shot. This is essential for a good photojournalistic wedding photography. As events surrounding weddings are so time sensitive, good photography lenses will allow you to capture as many actions or emotions in the quickest time as possible.

When used in a venue such as the church or ballroom, wide-angle zoom photography lenses also magnify the grandeur and spaciousness of the area, which encapsulates the creative feel for a photojournalistic wedding photography.

However, you need to be selective of the scenes or actions using wide-angle photography lenses, as a caveat to shooting wide is that it creates some body distortion, particularly when a subject is photographed close-up. Generally, people tend to look heavier and shorter on the edges, while arms can look huge. The last thing you want is to have the bride cursing you for making her look like she has put on 10 pounds! To get around this problem, you should as far as possible avoid putting the bride and groom at the edges of the wide-angle distortion. In addition, wide-angle photography lenses might also introduce distracting or unwanted elements into the frame, which would otherwise ruin a picture perfect moment.

Wide-to-Telephoto Zoom

Wide-to-telephoto lenses are the single most important photography lenses that a wedding photographer cannot do without. They should ideally be lenses that cover somewhere around the 20-70mm focal length range with an aperture of f/2.8. This ideal range lets you get wide enough to take a group photograph and close enough to capture facial emotions in your candid shots or a three-quarter portrait of a couple without the undesirable effects of wide-angle perspective distortion. They also double as good lenses for portraits. Given just this lens, you would be able to capture most of the shots needed for a wedding decently well.

Image-Stabilized Telephoto Zoom

Image-stabilized telephoto zoom lenses are also essential items in your wedding photography equipment checklist. The 70-200mm focal length is an important range for wedding ceremony photos. It allows you to give your subjects more space in situations where you don't want to get in the way. As you will often be photographing down the aisle from the back of the church, image-stabilized telephoto zoom lenses will come in very handy. 200mm is long enough to be able to take 3/4 length images of the bride and groom exchanging their vows while staying at a reasonable distance away from the action and 70mm is wide enough to take in the bridesmaids or groomsmen as a group without switching photography lenses.

A good point to note is that when using such photography lenses, nice blurred background can be achieved with maximum wide apertures of f/2.8 and long focal lengths of 200mm or 300mm, whether you are using a full-frame or a small sensor body. This allows you to isolate the subject from its background, and to focus attention on the image as the main subject you want to portray. Such photography lenses are especially useful for shots where you are unable to get in close and for intimate and private moments, where you want to be an unobserved stranger at a distance. Some examples include a stolen glance, a mischievous grin, a kiss - the details that are effectively conveyed by the emotions. Image-stabilized telephoto zoom photography lenses hence play an important role in capturing such moments.

These image-stabilized telephoto zoom photography lenses aren't only good for blurry backgrounds or shooting events from a distance. They could also be used to photograph stunning facial close-ups from creative angles above or below the subject that don't exhibit the normal distortions of large chins or shrinking heads that come from wider photography lenses.

Yet another advantage of such photography lenses is that you can use the small-sensor camera's 1.5x crop factor to your favour. The 200/2.8 long end of the standard zoom effectively becomes 300/2.8, a lens that would cost $4000 for a full-frame camera. The effective 300mm length allows for more creative photo angles than shorter photography lenses, such as tightly cropped images of the groom's hands lifting the bride's veil or the bride and groom's hands while they put rings on each others fingers.

The obvious disadvantage of image-stabilized telephoto zooms is that in many cases, long photography lenses tend to disconnect the subject from the main scene and there might be little to no context as to why the subject may have had expressed how they were feeling, the whereabouts of the subject and who else was there.

When using a small-sensor camera as your primary or backup body, the other disadvantage of image-stabilized telephoto zoom lenses is that neither Nikon, Canon or Sony make an f/2.8 lens that gives you an effective 70-200mm focal length. Hence, you would have to pay the high price and carry the weight of photography lenses designed for a full-frame camera.

Canon's Image-Stabilization, Nikon's Vibration-Reduction and Sony's SteadyShot INSIDE systems are indispensable in allowing you to hand-hold these large and heavy long photography lenses, especially in low light situations. Every wedding photographer should ensure that the image-stablization and vibration-reduction features are available on their long lenses. You might also want to consider using a tripod to ensure continuous, accurate subject placement and sharp photos. Such telephoto zoom photography lenses are huge investments and if you have a budget constraint or an amateur just starting out, you might want to consider rental instead.

Prime Lenses

Prime lenses are essentially photography lenses with fixed focal lengths, as opposed to zoom lenses, which have variable focal lengths of say 24-70mm or 17-55mm. Prime lenses generally have a better optical quality than zoom photography lenses, and usually come with wider maximum apertures such as f/2.8 or f/1.8.

Good prime lenses are must-have photography lenses for any wedding photographer, as they are excellent for taking good portraits. Although you will be adequately equipped for a wedding shoot with the three zoom lenses in your lens kit as discussed above, it is worth including two to three fast prime lenses in your bag as well. These photography lenses are compact, light, and fairly inexpensive and would probably be needed in about 10 to 20% of a wedding shoot.

Faster prime photography lenses are ideal in situations where f/2.8 aperture is not enough to get the motion-stopping shutter speed or shallow depth of field desired, whether for artistic or technical reasons. For example, an image that requires a 1/20th of a second shutter speed at f/2.8 will only require 1/60th of a second at f/1.8, forming a distinction between a sharp image and a blurry one. Many professional wedding photographers actually include prime lenses in their gig bags as an economical backup to their zoom lenses. Not many people could afford to purchase an additional 70-200mm f/2.8 telephoto lens as a backup and you also want to prevent a frantic situation whereby your photography lens fails on you during a crucial moment.

There are many prime lenses available on the market but most photographers would include a 28/1.8, 50/1.8, and 85/1.8 in their prime photography lenses kit to be used on a full-frame body. The 28mm is wide enough to cover most ceremony locations and confined spaces, the 50mm is good for small groups or a priest blessing a couple, and the 85mm is long enough for ceremony vows and exchange of rings. A wedding can be successfully photographed with just these three photography lenses.







Saturday, October 23, 2010

Specialized styles of photography

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Outlined below is a list of genres that call for specialized treatment in the process of creating outstanding photographs. These thematic approaches will be discussed in detail here, though there are few more categories and sub-categories in thematic photography like ad messages, corporate brochures, under-water photography and so on.

--Wildlife photography

--Landscape photography

--Sports events

--Photo-journalism

--Fashion photography

--Black & White treatment

--Shooting Celebrities

-->Wildlife Photography

Wildlife photography is often assumed to be an exciting and high adventure genre of photography. In reality it is extremely challenging and wildlife photographers find themselves at the mercy of inclement weather and sometimes even face danger. Here are some suggestions for this specialized form of photography.

Understand the life form that you plan to photograph in terms of living habits, habitat and behavior. In other words you need a perspective on 'a day in the life of' your wildlife subject. Books and online research will throw light on your subject. The importance of getting acquainted with the behavior of the animal is a lot more important when you have to shoot dangerous jungle animals that can attack like lions or tigers or even bears. Animals will become aware of you when you enter close to their habitat but will usually not attack if you keep your distance. But you have to be clear on the distance at which an animal will begin to feel threatened by your presence and decide to attack you.

It goes without saying that you can't expect any kind cooperation from your subject! You have to fit yourself in, place yourself in a vantage point and have your camera set and ready and then wait for the 'right moment' to take the shot that you are looking for.

You may have to wait many days before you can capture the right shot. Your subject could not care less if the light is diminishing or the light is at its best. You may have perfect light conditions on a particular day but your subject may not be in the right spot for you to take the shot.

You need telephoto lenses to shoot from a distance and other camera features like Center-weighted metering. The Center-weighted meter allows you to meter the wildlife subject at the center of the frame and vary the size of the sensing area based on the dimensions of the subject and its distance from you.

-->Landscape Photography

Taking landscape pictures within a city from atop a building or on the beach is one type of landscape photography. But if you want to get closer to nature and shoot unique pictures of nature and environment in remote locations like wild forest area or mountain ranges, then you have your task cut out for you just like a wildlife photographer. You need the spirit of adventure within you in order to travels around to different places and scour different regions for landscape opportunity.

It is tough to firstly identify the right spots, you may have to explore for days before you find an idyllic panoramic landscape to shoot. You then have to wait for the right light conditions while braving the weather and the rough living conditions. In terms of equipment, landscape photographers need to go in for a variety of wide-angle lenses since this type of lens is capable of lending depth in the photograph. A wide-angle zoom lens is useful in this type of photography because of the range of focal lengths it can provide while fine-tuning a shot. But there is also the need for telephoto lenses for certain shot though not of the high focal length required by sports photographers. Landscape photographers usually go in for telephoto lenses with focal length less than 300mm (a telephoto lens has a focal length greater than 50mm, a wide angle lens is less than 50mm, and a standard lens has a focal length of 50mm).

-->Sports Events

Those who have made a career of photographing sporting events have a different style of operation to capture the high action of dramatic moments in a game. The length of the lens, the location of the photographer taking the shot and the need to limit blurring are the three critical aspects in sports photography.

Sports photographers use a telephoto lens. This type of lens magnifies the subject. The focal length to choose from in telephoto lenses varies from 60mm to 1000 mm. A lens with a high focal length can give you a wider visual area which is a necessity when you photograph field events. Sports photographers by and large prefer 35mm cameras and use focal lengths of 300-600mm especially for field events like soccer.

The location where photographers position themselves to take different shots is directly responsible for capturing the relevant high-points in a match. It also helps if you have a good knowledge of the sport. This ensures that you identify the right moments and are alert and ready when a memorable situation occurs during the sport. You can get the right shots if you are able to move around and use the right location in different points in a game. However, quite often the areas of movement are restricted for photographers and the best way to tide over this problem is to use a lens of focal length in the region of 600mm to enable shots of the far end of a court or field. Though a good location is usually described by the angle and distance from the court or field, the other aspect of a good location is also the play of light from your vantage point. Most photographers have the task of avoiding shadows caused by the quality of light. The intensity of color in a photograph is reduced in dull light conditions while bright sunlight can create shadows in certain angles.

To limit blurring and capture action during a special game moment, you need to have fast shutter speeds at your disposal. A 35mm camera that is generally favored in sports photography can provide the high shutter speed necessary for action shots. Besides shutter speed, the speed of the film also plays a role. Higher film speed enables higher shutter speeds. A film speed of 100 is inadequate in sports photography. You need a 400 and above speed film.

The autofocus mechanism in is also useful in sports photography especially when manual focus is difficult to achieve quickly in certain sports situations.

An interesting technique called panning is applied in capturing action shots. You have to avoid holding the camera still when you shoot action. A rule-of-thumb is to hold the camera steady but move it along with the action rather than attempting to hold still. This steady movement of the camera along the path of motion of the player; incredibly, has the effect of minimizing blur. On the other hand, you will get a blur if you hold your camera still while the action is taking place. This technique is actually based on sound scientific principles.

It should also be mentioned here that the art of sports photography actually goes beyond capturing action or high points in a game. The readers who view these photographs in newspapers and magazines want to see player expressions, the thrills, the disappointments, the concentration that players display is something that readers find captivating and it becomes a talking point. Readers also like to see crowd reactions and reactions of family members of the players in certain critical game situations. To cater to the public sentiment, a photographer has to also attempt to click these special poignant moments during a game by capturing reactions and facial expressions.

-->Photo-journalism

Photojournalism is a different ball game altogether. It is visual storytelling. It has a strong social and cultural context and is a visual form of reportage based on newsy and current affairs topics. Being in the right place at the right time and understanding the situation as it unfolds helps a photojournalist deliver reader interest material. The objective is to usually pick up contemporary topics and portray a visual story that creates an understanding on the pattern in which people live their lives or social changes that impact them in different walks of life. Photojournalism also lends credibility to the written word and can support a public interest story with visual proof. The visuals complement the written reportage on the story.

A visual representation of contemporary situations is a powerful way to make a point and the photographer who is into photojournalism has to be a firstly aware of the socio-political and cultural scene of a region to be able to shoot the relevant pictures. The equipment required by photojournalists varies by the type of story they pursue. If a photojournalist is picking up images of a town or if the photography is the type that portrays cultural and historical sites, or if the task is to follow the campaign trail of a political leader, each of these require a different treatment.

-->Fashion Pictures

A fashion photographer needs to be a creative thinker with a good eye for aesthetics and the ability to use sound judgment in implementing out-of-the-box ideas. Fashion photography is meant to render an elegant, stylish effect on readers so the mundane and the run of the mill shots will not work. Each photograph is a piece of art in itself and has to be original.

Creating an impact in fashion photography requires the photographer to take a leap in imaginative thinking and to create images that are different and unusual. The treatments that have been tried over the years range from the surreal to muted black and whites, to geometric shapes to brilliant color schemes. A fashion product has to be portrayed creatively while at the same time conveying style and classiness. A fashion photographer needs a high level of visual sophistication combined with ideation skills. It also helps to try and understand the psyche of models that fashion photographers have to regularly interact with, in order to get the best out of them. Your choice of camera and accessories will vary depending on whether you shoot indoor or outdoor, light conditions, theme of the picture, etc.

-->Black and White Treatment

The black and white effect is used by artists and fashion photographers to create abstracts or classy 'other worldly' images. The camera equipment required in black & white is not very distinct from other types of photography but the key actually lies in the processing and printing quality. This is an important area of emphasis in black & white photographs in order to get the desired effect.

You will need an assortment of lenses for different situations - such as a combination of wide-angle lens as well as a standard lens. If you want large prints, you may need a camera with a high-resolution digital image sensor for sharpness of large format prints. The resolution should be more than 3 mega pixels.

Whether you develop your photographs in the darkroom (traditional film based camera) or process the pictures digitally (digital camera usage), when you develop the picture yourself you have the leeway to heighten or reduce the contrasts in tour picture based on the type of impression and visual impact you hope to create. You can also scan from traditionally processed negatives onto a computer and then process the images digitally.

To fine-tune the images digitally you need some basic knowledge of Photoshop software. Without manipulating the main picture in any way, you can enhance your black and white images by fine-tuning the contrasts. Photoshop assists in optimizing the images. The principles are the same as those used in a traditional darkroom. Using Photoshop you can apply various techniques like dodging (you selectively lighten a certain portion of a photo), cropping, optimizing density and fine tuning the contrasts. Fine tuning the contrasts is important in creating the right effect in black and white.

The print quality is another important factor in creating high impact black & white photographs. If you intend to print digitally processed images, you need a good printer and long lasting ink in your printer. You should also use photo quality paper to print your images.

-->Shooting Celebrities

Celebrity photography is challenging and the same time an exciting, glamorous field. When you deal with celebrities, firstly you have very little time to work within. There is always a time constraint even after you pin down a celebrity for a photo session. You have to therefore have good infrastructure and be ready with the necessary equipment. You have to plan the shot and adjust your camera, before asking your celebrity to pose.

Celebrity faces are well known so the key lies in attempting to capture something a little different, to create a different perspective. You need to build a good rapport with the celebrity and have to persevere to get the right mood to capture the real essence of the person. If you are photographing the celebrity for an ad, then the strategy behind the ad has to be considered to blend in the celebrity's expressions and posture to suit the requirements of the ad.

To sum up, the discussion - Wildlife photography requires you to brave rough conditions and thoroughly understand the habitat and behavior of the animal. The relevant and useful tools in your camera system are the right lenses and center-weighted metering if you are into shooting wildlife. Landscape photography requires you to be a wandering explorer, constantly seeking out those spectacular scenic settings. You mainly need wide-angle lenses in your camera system to demonstrate depth and scale in your picture. Sports events need a good vantage point and if you want to freeze the high action in the game, you have to learn and hone the skill of panning. Photojournalism calls on your social and political consciousness and is the art of visually unfolding a story, while Fashion photography requires ideation and out-of-the-box thinking. The impact of Black & White treatment can be heightened during the processing phase using various techniques and, Celebrity photography is not all glamour. Capturing the right mood and the essence of the celebrity becomes the key to a good shot and you often work within time constraints.

It is apparent that different photography streams each have their own specialized approaches and style of treatment. Your mind-set and your interests should influence the path that you choose as a photographer.